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The American Outlaws are a US Soccer supporters group with chapters nationwide. I was tasked with the branding of the Long Island chapter. Unique challenges present in this project included creating a logo unique to Long Island that displayed the local flavor, yet still showed the spirit of the American Outlaws brand. Ensuring the aspect of “US Soccer Supporter Group” was present in the logo, considering the adult soccer fandom in the area is not prevalent. Membership of the supporter group has grown from 9 to 45+.