The portfolio site of Rudy Calderon. Problem-solver, Sightseer, Straight-A student who missed class.

P: 631.894.8214 | E:
American Outlaws Long Island 103

The American Outlaws are a US Soccer supporters group with chapters nationwide.  I was tasked with the branding of the Long Island chapter. Unique challenges present in this project included creating a logo unique to Long Island that displayed the local flavor, yet still showed the spirit of the American Outlaws brand. Ensuring the aspect of “US Soccer Supporter Group” was present in the logo, considering the adult soccer fandom in the area is not prevalent. Membership of the supporter group has grown from 9 to 45+.

Flyer concept
Flyer concept


2015-11-05 at 11.32.16 PM
All-Star Ride Logo

Logo created for NBA All-Star Weekend 2015. Weekend spin class with Barclays Center and Brooklyn Nets CEO Brett Yormark and…

Diadora HQ Visit with Complex