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Diabetics deal with painful shots and pokes on a daily basis. “Doesn’t the world have enough pricks?” This playful campaign for the American Diabetes Association immediately grab the younger audience’s attention and drives donations with a “swag” incentive. T-Shirts, mugs, and other gear were made available to help spread the campaign based on the amount a donor contributed.
Designed by Rudy Calderon
Copywriter – Steve Smart